The partnership between Penn Entertainment and ESPN Bet will end nearly eight years ahead of schedule, marking a major shift in the U.S. sports betting landscape. Originally launched in late 2023 as a 10-year, $1.5 billion agreement, ESPN Bet was intended to combine ESPN’s massive sports media reach with Penn’s gaming expertise. The collaboration struggled to meet expectations, capturing only around three percent of the national betting market, far below its initial targets. Penn announced that the partnership will conclude on December 1, 2025. The decision was described as mutual and amicable. Following the split, Penn will rebrand its sportsbook…
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